Socialfly is a full-service social media and influencer marketing agency. The agency is headquartered in New York City, and the company’s staff includes: strategists, photographers, creatives and producers. Socialfly’s team utilizes strategy, community building and management, campaigns, and social media advertising to tell the clients’ story through platform-specific content. The agency is similar to a talent agency for social media influencers, or those who wish to become one and partners with companies that are based out of the U.S. that also have a national footprint as well. The agency has rocketed to become a force to play ball with and here’s why and what other brands can learn:  

Through research, it seems as if Socialfly delivers on the core values of:

• Convenience: The language on the company’s site expresses to both brands and influencers, that Socialfly’s process is seamless and easily-adaptable

• Teamwork/Collaboration: One-to-one client relationship with a flexible and dynamic team delivering on the overall collective genius

• Agility: <50 employees; ability to shift and divert quickly

• Thought-leadership: Website blog covering all things social media and brand engagement, and live video broadcasts on Wednesday’s

• Diversity & Inclusivity: Company founded by two entrepreneurial women; Highlights accomplished social minds, particularly women in tech

 The tone and overall brand personality are quitehumorous, friendly with just the right amount of social slang.To differentiate from competition, Socialfly develops social media strategies that are aligned to what the business goals are, utilizes Facebook Live to broadcast subject specific content, differentiating the brand through thought-leadership (Every Wednesday at 10AM EST), cultivates an environment that boasts “Fun”, a core value of the company’s operation, through a Head of Fun role, motivates employees through extravagant social outings, themed birthday parties and extremely informal office environment, and the agency’s founders take additional time to get to know employees to provide meaningful role responsibilities and custom rewards. The featured case studies detail mainly paid media tactics on social channels to drive engagement, views of content, follower/fan base, and website traffic.

Socialfly’s Twitter connects in real time with the agency’s on-the-go audience who uses Twitter routinely. At the top of the page, audiences will notice a pinned tweet of the company’s most recent Social Live”, weekly social media quick video informationals. Many images promote Socialfly’s thought leadership practices and interviews with industry “celebrities”, including retweets. Another highlight is Socialfly’s Facebook page. With more than 100K followers and 99K likes, Socialfly’s Facebook channel serves as a main tool for broadcasting the company’s live videos. Content about their partner brands are organically posted on the page as cool photos or banner videos. Event pages are routinely created for each live video so that fans can quickly and seamlessly add to their schedules without ever missing a beat.

When it comes to the content and programming, Socialfly demonstrates their expertise through critical review of industry publications/articles and original thought-leadership, through entertaining media broadcasts via social channels. The company also shares original thought leadership through their own blog on the site. This allows audiences to watch Socialfly’s content whenever they want–wherever they are. The founders are regularly invited to news broadcasts and industry events to speak and share wisdom. Socialfly regularly highlights employees on social channels, most notably Instagram, as well as special guests. Content is “snackable” and short for easy social consumption. 

And the agency’s talent, influencer and partnerships strategy hit a home run, partnering with social media influencers who have a large following on various platforms. For example, a recent “social live” was with Eric Tabach; actor, stand-up comedian, and video producer for Buzzfeed; who has recently garnered more than ten million views on YouTube. This allows Socialfly to sharpen their thought-leadership approach by multiplying their reach when partnering with big influencers. Other guests also include social media celebs, known authors and entertainers.

Are there any strategies or tactics brands can learn from this? Leave your comments below and lt me know what you think.